Once upon a time in Internet land, it took a lot of time and resources to build a website. Upon release, the site was already outdated, as the content was created long before the site was launched. With sporadic updates, changing technologies and a rapidly changing digital landscape, the whole process would be repeated on a regular basis, with a new site being built, completely replacing the old site on launch day.
Over time, new tools came out, making digital more accessible, easier to use, and faster than ever before. The time for revolutionary site changes were over. With today’s technology and social media it is time for more evolutionary change. The site is not the end goal, but rather the beginning. The first small step into the digital pool, where small evolutionary changes are pushed out weekly, or even daily, keeping the site an evolving resource, tightly tied into social networks, with multiple customer touchpoints and feedback loops.
While there are more businesses than ever before in the digital landscape; this also means more opportunities to engage your customer and keep them connected to your business.
At Digital Evolution, we thrive on looking at the entire digital landscape and building out a comprehensive strategy customized for your business. First, we really get a strong understanding of your business. We get to know your customers and walk in their shoes, trying to find the product or service you offer. We help bring together the right marketing mix, including your website, social pages, review sites, newsletter marketing and online advertising, all crafted to meet that customer need. We make sure that there are multiple channels and touchpoints and that we are at the center of all the conversation about you. We work with you on addressing any problems and communicate the resolution of issues back to your customer base. We measure, constantly. We consider ourselves a member of your marketing team. Sometimes we are the team.
Who are we? We are women, moms, aunties, customers. We are marketers, strategists, cosmetologists, economists, makeup directors, cheese eaters and serious Disney addicts. We are writers, photographers, and Christmas freaks. We love our furry pals, cats, dogs and even a hamster. We will all pull over to move the Tortoise out of the road. (It’s a Michigan thing!) We are passionate about all things digital. We like our clients, and get really excited about marketing. We also make time for our families and believe in balance. I moved from Silicon Valley to Michigan to start a different type of agency and to be able to have my daughter grow up in a small town. We look forward to the ride. I hope you’ll join us!
Jessica Hardwick
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